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Proposal of Part of Information System
Procházka, Václav ; Kolesa, Jaroslav (referee) ; Luhan, Jan (advisor)
The theme of this work is the design component of an information system of company. It includes analysis of the current state of information systém a e-shop which is connected to. The result of this thesis is proposal of a design which will lead to enhancement of e-shop functions and it‘s profitability, by using e-marketing web propagation services and SEO optimalization, and even other tools.
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Sales Promotion and Advertising of a Specific Product
Nejeschleba, Radek ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on finding the ideal form of marketing communication, including advertising and sales promotion for a book on bitcoin, which the author will publish in 2022. For this purpose, various types of marketing analysis are used. Based on these analyses, a possible solution for successful marketing communication is proposed. Special emphasis is placed on sales promotion and advertising.
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Risks in Marketing Communication Management
Benešová, Eliška ; Hladíková, Jana (referee) ; Schüller, David (advisor)
Diploma thesis aims at marketing communication and its risks. The thesis is divided into several basic chapters, one of which is devoted to theoretical basis with main terms related to this topic. It is followed with analysis of its current situation. Important part of the thesis presents draft of solution, which contains suggestions of communication mixture. Apart from its description, each suggestion includes time schedule, human resources, financial plan and analysis of possible risks due to implementation of suggestions. The diploma thesis was created on the basis of Bílá Vrána cafe situated in Brno-Komín
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Sales Promotion and Advertising of Company
Berdnyk, Dariia ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of marketing communication florist shop „Květiny u pošty“ in order to improve the area of sales promotion and advertising, the essence of which is explained in the first, theoretical part of the thesis. The practical part deals with the presentation of the company and at the same time analyzes the current marketing situation. On the basis of the partial analyses carried out, options for enhancement are proposed. These recommendations are suitable for improving sales promotion and advertising, which will lead to an increase in the sales of the analyzed company, the number of new customers and the satisfaction of their needs.
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Marketing Strategy of Company MOTORTEC, Ltd.
Pócsová, Lilla ; Tregler, Jiří (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with marketing strategy of Motortec, Ltd. The company is an authorized dealer of vehicle brands Fiat, Alfa Romeo, Lancia and Jeep and provides authorized servise for vehicles of all brands. In the company there is no person responsible for marketing. The purpose of the thesis is to design a marketing strategy of the company.
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Proposal to Change the Communication Mix of the Selected Company
Jančová, Vendula ; Ondroušková, Renata (referee) ; Kaňovská, Lucie (advisor)
The main goal of this thesis is to propose a change in the communication mix of a selected company. The first part of this thesis deals with defining concepts and theoretical knowledge in the field of marketing and marketing communication. In the second part, analyzes of the company and its surroundings are carried out according to the available information. The results of the analytical part are the basis for determining the proposal for changes to the communication mix, found in the third part.
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Sales Promotion and Advertising of a Specific Product
Nejeschleba, Radek ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on finding the ideal form of marketing communication, including advertising and sales promotion for a book on bitcoin, which the author will publish in 2022. For this purpose, various types of marketing analysis are used. Based on these analyses, a possible solution for successful marketing communication is proposed. Special emphasis is placed on sales promotion and advertising.
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Sales Promotion and Advertising of Company
Berdnyk, Dariia ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of marketing communication florist shop „Květiny u pošty“ in order to improve the area of sales promotion and advertising, the essence of which is explained in the first, theoretical part of the thesis. The practical part deals with the presentation of the company and at the same time analyzes the current marketing situation. On the basis of the partial analyses carried out, options for enhancement are proposed. These recommendations are suitable for improving sales promotion and advertising, which will lead to an increase in the sales of the analyzed company, the number of new customers and the satisfaction of their needs.
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Risks in Marketing Communication Management
Benešová, Eliška ; Hladíková, Jana (referee) ; Schüller, David (advisor)
Diploma thesis aims at marketing communication and its risks. The thesis is divided into several basic chapters, one of which is devoted to theoretical basis with main terms related to this topic. It is followed with analysis of its current situation. Important part of the thesis presents draft of solution, which contains suggestions of communication mixture. Apart from its description, each suggestion includes time schedule, human resources, financial plan and analysis of possible risks due to implementation of suggestions. The diploma thesis was created on the basis of Bílá Vrána cafe situated in Brno-Komín
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